Campaign Forecast

Explore how advertising spend translates into bookings, revenue and contribution.

Coverage: West Midlands · Greater London

Adapted Homes — Minor works & adaptations
Scenario

Scenarios change assumed click costs and booking conversion rates. They are illustrative cases, not statistical confidence intervals.

£
Forecast horizon

Multi-month forecasts assume constant monthly performance, without growth, seasonality or audience saturation.

£

Packages: Secure Carer Access £140 · Fall Prevention Essential £195 · Safe Access & Entry £245 · Complete Independence £380

Contribution per completed job (before advertising)

Not yet confirmed. Revenue is not profit.

Revenue remaining after materials, fitting labour, travel, payment fees and applicable VAT, but before advertising and fixed overheads.

£

Optional modelling input, not a known business cost.

Definitions

A conversion is a confirmed, paid booking.

Completed paid installations are the final operational measure. This simplified model assumes paid bookings are fulfilled without cancellation or refund.

Enter contribution per job to assess profitability.
Advertising spend
£3,000
Over 1 month
Expected paid bookings
40.0
Expected value; fractions aren't partial orders
Expected revenue
£9,800
Over 1 month · not profit
Cost per booking
£75.00
Blended
Revenue ROAS
3.27×
Revenue ÷ spend
Contribution after advertising
Enter job contribution
Over 1 month
After optional fixed overheads
Enter job contribution
Overheads £0
Estimated clicks
2,153.3
Over 1 month

Budget allocation & channel assumptions

These are illustrative planning assumptions, not verified channel benchmarks.

Google Search 60.0% · £1,800Facebook 25.0% · £750Instagram 15.0% · £450

Google Search

£1,800/mo
%
£
%

Facebook

£750/mo
%
£
%

Instagram

£450/mo
%
£
%

Facebook and Instagram may run through one Meta campaign. This split is a planning assumption; actual placement spending may differ.

Budget allocation

Monthly

Expected paid bookings by channel

1 month

Revenue vs advertising spend

Revenue is not profit. 1 month.

Contribution waterfall

1 month

Enter job contribution to see the waterfall.

Simplified funnel

1 month

Advertising clicks2,153.3
Paid bookings40.0

Blended click-to-paid-booking rate: 1.86%. Impressions and enquiries are not modelled.

Channel comparison

Volumes and money over 1 month; CPC, rates, CPA and ROAS are per-month ratios.

ChannelAllocationSpendCPCClicksBooking ratePaid bookingsRevenueCost/bookingROASContribution after ads
Google Search60.0%£1,800£2.50720.03.5%25.2£6,174£71.433.43×—
Facebook25.0%£750£0.90833.31.2%10.0£2,450£75.003.27×—
Instagram15.0%£450£0.75600.00.8%4.8£1,176£93.752.61×—
Total100%£3,000—2,153.31.86%40.0£9,800£75.003.27×—

Break-even

Where contribution from bookings covers advertising spend.

Break-even cost per booking
—
Current: £75.00
Break-even bookings
—
Over 1 month · expected 40.0
Break-even revenue ROAS
—
Current: 3.27×

Illustrative forecast based on user-entered assumptions. Not based on live advertising data. Printed 03/11/2026.